Hospitality / Nelson
Bar Rosa
Shared plates, made for good times. An Italian restaurant that deserved social as intentional as its space.
INSIDE THE PROJECT
-
With an established brand identity already in place, Bar Rosa needed a social system that could seamlessly extend its in-venue experience online. The challenge was to create templates that felt as considered as the restaurant itself, while complementing professional photography and preserving the warmth of shared dining.
-
We developed a Template Library grounded in the pillars that define Bar Rosa: atmosphere, menu, and modern Italian restraint. Textured, paper-like compositions and layered layouts introduced editorial depth, while brand colours anchored every asset in a cohesive mood. Carefully sourced illustrations created flexibility for specials and events, allowing the system to balance food, drinks, and storytelling without disrupting the aesthetic.
-
The final system gave Bar Rosa a social presence that felt polished, adaptable, and aligned with the space itself.
Creative Direction & Visual Strategy
Canva Templates (Feed & Stories)
Instagram Feed Mockup
In-File Usage Notes
Curated Illustration Library
Notion Content Hub
THE SYSTEM
01
Textured compositions with graphic weight. Brand colours creating atmosphere. Modern restraint that feels warm, never clinical.
Paper-Like Layering
02
Templates designed to showcase process and people, not just the plate. Capturing the journey of menu items from prep to service.
Behind the Pass
Photography for everyday service. Illustrations for specials and events. A system that adapts without losing the visual thread.
Balanced Assets
03
SELECTED CLIENTS
Hospitality
Hospitality
Wellness
Connings Food Market
Specialty Food