Wellness / Nelson
Ren Xue Centre
The cultivation of harmony. A charitable trust that needed a social presence as intentional as the practice.
INSIDE THE PROJECT
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Ren Xue Centre was still in its render phase, with the physical space yet to be built. The challenge was to develop a library that could create presence and momentum around something not yet tangible, supporting growing community engagement and an international audience already connected to its philosophy, vision, and future.
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We designed a Template Library that treated the render phase as a story in itself. Carefully sourced imagery, atmospheric texture, and spatial references helped bridge concept and reality, while authentic Ren Xue philosophies were woven throughout to bring depth. The system was designed to feel grounded and intentional, allowing content to communicate meaning and emotion even in the absence of a built form.
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The final library made the centre feel real before construction had even begun. The render phase became a narrative in itself. One of emergence, intention, and shared anticipation, supported by a flexible library that continues to evolve alongside it.
Creative Direction & Visual Strategy
Canva Templates (Feed & Stories)
Facebook Feed Mockup
In-File Usage Notes
Curated Imagery Library
Notion Content Hub
THE SYSTEM
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Golden Bay landscapes anchor every post. Imagery sourced to reflect place and practice. Templates that breathe.
Nature as Foundation
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Templates covering Ren Xue concepts in accessible formats. Educational content in clean layouts with space to think.
Philosophy Made Digestible
Typography and composition that reflect the stillness of practice. Natural tones, and a feed designed to ground, not grab.
Calm by Design
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SELECTED CLIENTS
Hospitality
Hospitality
Wellness
Connings Food Market
Specialty Food